Areas of Focus
Marketing Automation & CRM
I specialize in building, executing, and optimizing multi-channel campaigns using leading marketing automation platforms like Salesforce Marketing Cloud (SFMC), HubSpot, and Marketo. My approach combines strategic planning with hands-on execution to deliver campaigns that convert and nurture prospects effectively.
Omni Channel Strategy
I oversee digital campaigns across email, social, paid ads, and web, ensuring unified messaging and measurable results. With a deep understanding of each platform’s nuances, I build integrated journeys that move the needle.
Product & Platform Development
I’ve led multiple projects from idea to execution including websites, platforms, and custom-built tools. With a strong grip on user needs and technical feasibility, I help turn ideas into usable, future-ready products.
Entrepreneurial Vision
With an entrepreneurial mindset, I turn ideas into ventures shaping them from branding and strategy to go-to-market execution. I’ve built and led initiatives like Stellalux Digital and Zappy Prints, bringing both creativity and operational focus to the table.
Team Leadership & Collaboration
I lead cross-functional teams to deliver complex projects across marketing and tech. My leadership style focuses on clarity, trust, and adaptability driving team performance without micromanagement.
Data Driven Decision Making
I believe every good decision starts with good data. I use analytics to guide campaign tweaks, platform decisions, and strategic pivots to ensure the best use of resources.
Web & UX Strategy
I help design and evolve websites with a user-first approach, ensuring functionality, performance, and alignment with business objectives. I also manage ongoing site improvements and cross-platform consistency.
AI & Digital Innovation
I actively explore and implement AI-driven tools to create smarter user experiences and business solutions. From voice-based applications to generative AI, I believe in leveraging technology to simplify complex processes and unlock creative potential.
Tech-Driven Strategy
At the intersection of marketing and technology, I design scalable strategies that align business objectives with digital opportunities. I focus on using data, automation, and emerging tools to build measurable growth frameworks.
About Me
Hi There
Hi, I'm Sant Rathaur, a tech-driven, goal-oriented marketing technologist passionate about building scalable digital solutions that bridge creativity and technology.
With over a decade of experience in marketing automation, CRM strategy, and digital innovation, I’ve worked at the intersection of technology, strategy, and execution helping businesses unlock value through smarter campaigns, future-ready platforms, and customer-first thinking.
Whether it's leading marketing automation teams, building web platforms, launching AI-driven tools, or driving end-to-end product strategy, I thrive on turning complex problems into practical, measurable outcomes.
I believe in lifelong learning, collaborative growth, and using technology not just for efficiency, but for human-centered impact.
- Emails:
- sant.akvdrs@gmail.com
- Names:
- Sant Singh Rathaur
- Phone:
- +919711493482
- Location:
- Jaipur, India
Let’s Collaborate on Something Meaningful.
Let’s ConnectStrategic Strengths
Turning Strategy Into Execution
With a foundation in marketing technology, CRM automation, and digital product thinking, I help brands and teams bridge strategy with hands-on implementation. From AI experimentation to user-centric web experiences, my focus lies in delivering real impact both creatively and operationally.
Whether building journeys in Salesforce Marketing Cloud, collaborating on Figma prototypes, or leading technical teams, I thrive on connecting the dots between platforms, people, and possibilities.
Marketing Automation (SFMC, Marketo, HubSpot)
CRM & Segmentation
Web Strategy & UX
Tech Strategy & Integrations
Team Leadership & Collaboration
AMPScript & Velocity Script
Brands Worked With
Projects Delivered
MarTech Platforms Mastered
Years in Digital & Tech
Testimonials
The Martech Mindset
Demystifying Marketing, One Blog at a Time
The Foundation of Success
In the race to adopt AI and optimisation tools, marketers often overlook the foundational principles that drive true success. This blog explores why mastering the basics clear messaging, clean data, and audience understanding is essential before embracing advanced technologies. Discover how to strike the right balance between innovation and fundamentals to build powerful, effective marketing automation strategies.
Marketing Simplified: The 4Ws Approach
Discover the power of the 4Ws: Who, What, When, and Wonder in building smarter marketing strategies. This blog breaks down how understanding your audience, crafting the right message, timing it perfectly, and continuously analysing results can drive impactful, data-driven campaigns across all channels. A must-read for marketers looking to simplify and strengthen their daily efforts.
Simplifying Martech Automation Platforms Choices
In today’s fast-paced digital landscape, selecting the right marketing automation platform can significantly impact your organisation’s growth, customer engagement, and operational efficiency. Among the top contenders like Marketo, Salesforce Marketing Cloud, Pardot, and HubSpot; each platform offers unique strengths, making the decision anything but straightforward.
Prompt Engineering for Marketers
In the age of AI, everyone talks about automation, efficiency, and productivity but there's a hidden skill sitting at the core of it all: Prompt Engineering.
Whether you're generating content, analysing data, or building customer journeys, how you talk to AI determines how well it works for you.
The AI revolution is here which makes humans matter more!
In a world that's fast embracing artificial intelligence (AI), it's easy to imagine a not-so-distant future where every company from a local bakery to a multinational conglomerate uses AI tools for their marketing, sales, and operational activities. AI writes emails, creates video ads, analyses customer behaviour, predicts future trends, automates repetitive tasks, and even makes strategic recommendations.
Brains and Logic: Building Hybrid Systems That Just Work
In a world increasingly driven by AI, the smartest systems aren’t purely artificial, they’re hybrid. This blog explores how combining the adaptability of AI with the reliability of traditional algorithms leads to more powerful, efficient, and trustworthy solutions. Discover real-world examples, benefits, and practical tips for building hybrid systems that truly deliver.