Hey, I’m Sant. I connect technology, marketing and people, with hands-on capability across Adobe Marketo Engage, Salesforce Marketing Cloud and HubSpot.
A FEW THINGS IN MY TOOLKIT
Lifecycle & campaign automation
Connected customer journeys
Relationships & timely follow-up
Web experiences & publishing
Smarter workflows, human thinking
I’m Sant Singh Rathaur, a Marketing Technology Manager working in higher education. I help teams turn complex systems into useful, connected experiences.
My work brings together marketing automation, platform governance and development. Beyond the day job, I share what I learn and create spaces where others can grow.
Whether I’m working in Adobe Marketo Engage, Salesforce Marketing Cloud or HubSpot, I start with the same questions: what are we trying to achieve, who are we helping, and how can we make the experience better? The platform changes, but that way of thinking stays with me.
I care about what happens after a system goes live, too. Clear processes, reliable data and a setup that people can understand matter just as much as the build itself. I want teams to feel confident using the tools they have.
Learning is a big part of that journey. Through the Global Education Chapter and community conversations, I share practical lessons, listen to different perspectives and keep learning alongside others.
Adobe, Salesforce or HubSpot.
I bring the same practical approach:
understand the goal, build it well, make it work.
Three platforms.
The same strategic mindset.
The same driver adapts to a Ford, Ferrari and Lamborghini on the same road. Similarly, Sant applies a consistent strategic foundation with hands-on knowledge of Adobe Marketo Engage, Salesforce Marketing Cloud and HubSpot. All three platforms receive equal focus.
Three platforms. Equal focus. Explore how I approach the same challenge in each environment.
From campaign logic to lifecycle strategy.
Smart Campaigns, engagement programs and lifecycle logic that connect the next action to the person’s journey.
From audience data to connected experiences.
Journey Builder and Automation Studio workflows that bring audience selection, messaging and lifecycle communication together.
From the first interaction to ongoing relationships.
Workflows, list criteria and autoresponders that turn form submissions and CRM activity into timely follow-up.
Systems, experiments and spaces
that bring ideas to life.
Free community learning, practice exams and resources for curious marketing professionals.
Marketing automation, lifecycle journeys, integration and governance in higher education.
Let’s talk systemsFrom practical Marketo conversations to free learning resources, I believe progress is something we build together.
Explore the communityA question, a collaboration, or simply a hello. I’d love to hear from you.
Let’s connect on LinkedIn
