Stand out from the Crowd

People usually thinks that marketing automation is limited to certain platforms but that's not true. It's a terminology which we use to deploy the marketing campaigns. 

Creating the website and putting the information is one thing but mostly we forgot about the website optimisation which play a key role to the success of any business.

Do we really need a form in the website? In most of the websites, we find that there are forms but what after? Where are we sending that data and how we are processing it?

What's the purpose of marketing campaigns? Generating leads? Of-course but to generate the quality leads and reduce the lead cost, campaign optimisation is very important.

Finding a good resource is one thing but  retention is very important for any business. I can help companies to find a resource and suggest the techniques to keep them happy. 

Naming convention for all our assets, collateral, campaigns is very very important for reporting but mostly ignored by the business. Let's discuss about this!