I specialise in building, executing, and optimising multi-channel campaigns using leading marketing automation platforms like Salesforce Marketing Cloud (SFMC), HubSpot, and Marketo. My approach combines strategic planning with hands-on execution to deliver campaigns that convert and nurture prospects effectively. My expertise includes:
- Journey building and lifecycle automation
- AMPScript & SQL scripting for dynamic content
- CRM segmentation and audience targeting
- Integration of marketing automation with Salesforce CRM
- Lead scoring, attribution modelling, and performance tracking
- Email personalisation
- A/B testing
- and deliverability optimisation