With an entrepreneurial mindset, I turn ideas into ventures shaping them from branding and strategy to go-to-market execution. I’ve built and led initiatives like Stellalux Digital and Zappy Prints, bringing both creativity and operational focus to the table.
I believe every good decision starts with good data. I use analytics to guide campaign tweaks, platform decisions, and strategic pivots to ensure the best use of resources.
I help design and evolve websites with a user-first approach, ensuring functionality, performance, and alignment with business objectives. I also manage ongoing site improvements and cross-platform consistency.
I actively explore and implement AI-driven tools to create smarter user experiences and business solutions. From voice-based applications to generative AI, I believe in leveraging technology to simplify complex processes and unlock creative potential.
At the intersection of marketing and technology, I design scalable strategies that align business objectives with digital opportunities. I focus on using data, automation, and emerging tools to build measurable growth frameworks.
I specialize in building, executing, and optimizing multi-channel campaigns using leading marketing automation platforms like Salesforce Marketing Cloud (SFMC), HubSpot, and Marketo. My approach combines strategic planning with hands-on execution to deliver campaigns that convert and nurture prospects effectively.
I oversee digital campaigns across email, social, paid ads, and web, ensuring unified messaging and measurable results. With a deep understanding of each platform’s nuances, I build integrated journeys that move the needle.
I’ve led multiple projects from idea to execution including websites, platforms, and custom-built tools. With a strong grip on user needs and technical feasibility, I help turn ideas into usable, future-ready products.
I lead cross-functional teams to deliver complex projects across marketing and tech. My leadership style focuses on clarity, trust, and adaptability driving team performance without micromanagement.
Hi, I'm Sant Rathaur, a tech-driven, goal-oriented marketing technologist passionate about building scalable digital solutions that bridge creativity and technology.
With over a decade of experience in marketing automation, CRM strategy, and digital innovation, I’ve worked at the intersection of technology, strategy, and execution helping businesses unlock value through smarter campaigns, future-ready platforms, and customer-first thinking.
Whether it's leading marketing automation teams, building web platforms, launching AI-driven tools, or driving end-to-end product strategy, I thrive on turning complex problems into practical, measurable outcomes.
I believe in lifelong learning, collaborative growth, and using technology not just for efficiency, but for human-centered impact.
With a foundation in marketing technology, CRM automation, and digital product thinking, I help brands and teams bridge strategy with hands-on implementation. From AI experimentation to user-centric web experiences, my focus lies in delivering real impact both creatively and operationally.
Whether building journeys in Salesforce Marketing Cloud, collaborating on Figma prototypes, or leading technical teams, I thrive on connecting the dots between platforms, people, and possibilities.
I had the privilege of working with Sant during my time as Director of Marketing at SAE Creative Media Institute. Sant is an outstanding mar-tech professional who is unwaveringly reliable and strategically minded.
He was gracious and patient in working with others who are not technically skilled and was always solutions focused whenever there was a problem to be solved. Sant's gentle, considered and humble approach to stakeholder engagement made him not only a joy to work with, but also a trusted peer.
Sant's hard work and exceptional skill in leading CRM and marketing automation requirements made him a truly invaluable team player. When I think of Sant, the words 'unlimited potential' come to mind. I wish him all the best in the future and know success will follow Sant wherever he goes.
Thank you, Sant! You have been an incredible support for our team over the last year. Your expertise, quick problem-solving skills, and invaluable tech know-how has elevated our marketing to new heights, and we're so grateful for your time, support, and patience.
Since we've launched our new lifecycle automation, we've improved student engagement by +245%. Sant is a fantastic team player and solution-based thinker, and most importantly, a great guy to work with; I would highly recommend Sant.
I will miss working with you. Thank you for everything.
Sant is an inspiring and amazing colleague that I had the pleasure to work with. He empowered the team and gave us confidence in navigating through various Martech tools. Sant is a clear communicator, a great listener, an impressive subject matter expert, and an effective project manager.
I can highly recommend Sant to any business/employer. I am truly envious of anyone who gets to work with him in the future!
Sant interviewed me for my role then I had the absolute pleasure of working alongside him whilst managing a new implementation of SFMC. Sant is incredibly hard-working, knowledgeable, good at what he does and does it quickly. I've always been impressed by how fast he is able to turn work around. Sant is always composed, even under pressure which along with his passion for marketing tech make him an invaluable part of any team.
I have worked with Sant on multiple marketing campaigns and his expert knowledge and guidance across Marketo and Salesforce is extremely valuable.
Sant is dedicated and provides excellent support and service, assisting with problem-solving and often recommending new ways to develop and grow marketing automation processes across our digital platforms. Sant will always go above and beyond to ensure the best implementation and outcome.
I would highly recommend Sant to anyone looking for a skilled marketing automation specialist. I think he would be a great asset to any team!
Sant is a true asset to our team, he is always supportive and committed to improving processes across all our websites and online platforms.
His insight and knowledge of Marketo and Salesforce platforms were especially appreciated. He always worked towards contributing to the team success and integration in all we did.
He will be an absolute rockstar for any focused organisation. Sant is extremely passionate and this is evident in everything he does, always going the extra mile.
I have worked directly with Sant in his role at Navitas where he assists with CRM integration for 2 of my agency clients. Sant is an absolute pleasure to work with and always goes above and beyond to get the job done. On multiple occasions when we've needed to troubleshoot issues Sant has gone away and found a solution and communicated it clearly to resolve the issue. He's also helped me a great deal with understanding the connection between website forms and Marketo and Salesforce and how each system captures and stores data. He's also gone out of his way to learn about the paid traffic side in order to better understand the overall picture. I highly recommend him to anyone looking for a highly skilled and experienced marketing automation specialist!
I'm working together with Sant for close to a year now and it's been a great experience. I learned a lot about Marketo thanks to Sant and whenever there are open tasks even not related to Marketo he is willing to jump in and help. Sant is a great asset for any team!
Sant is our Marketo guru! He is extremely patient and fast when completing our requests.
Sant is an excellent project manager. He communicates effectively and exceeds deadlines. He is very organized and patient. I have had the opportunity to watch him grow in his role during our time working at Navitas together. He is always open to finding innovative solutions to challenges and maintains a positive attitude.
Sant is always a pleasure to work with and has proven to be extremely helpful, knowledgeable and proactive. He has successfully implemented and managed many of our email marketing campaigns and overseen a number of Marketo website builds for various projects. Always organised and professional, Sant is a problem solver who is very easy to work with and will do everything in his power to get you your required results.
Having worked with Sant for nearly two years, I know him to be a very logical, organized, thorough and efficient marketing analyst with limitless potential. Using his knowledge and expertise in Exact Target he helps lead his team in executing a constantly evolving list of ongoing and net new marketing requests. A mark of a dedicated leader, Sant is devoted to truly understanding his client. His natural intuition bridges the gap between stakeholder expectations and team requirements to get the job done right. His commitment to MY success and the success of Visual Studio Subscriptions marketing goes above and beyond my expectations and makes my job more enjoyable. I know that Sant’s personal capabilities far exceed what has been asked of him, and I am looking forward to seeing his future growth and development!
Cool Calm & Composed - This is the impression one will get after meeting with Sant Singh Rathaur. On the professional front he is dedicated & can go to any extent for completing his projects on time. He is client oriented & understands the requirements of business. He has always given priority to his work & was on the mark with his deliveries. He is a great colleague to work with & a superb team player. You can also get a tip or two from him on Yoga l.... 🙂
I m happy to recommend Sant Sing for Campaign management, E Mail marketing and project handling as I directly worked with him in Wunderman International where we supported most critical project for Microsoft CnE. He is dedicated and technical person who believes in quality driven work with extensive support. He supported CnE and other Corp programs very well and handled very nicely. He had gone extra mile and did extra ordinary job and took care of projects all alone..... I recommend him and wish him best in future
Sant is reliable Technical Marketeer who understands business requirements to develop A grade solutions. He works with sincerity, dedication and with a vision of future scope, which i think is a rare quality. Given right guidance and correct motivation Sant has achieved and will always achieve tremendously great results.
Sant is an integral part of the Marketo Team here at Navitas. He is willing to take on responsibilities and delivers.
He is one of those guys that you can count on and people would want this kind of guy in their team. I would love to have Sant in my team wherever I go!
Sant is hard working and a great team player, his dedication towards work is greatly appreciated and has got great problem-solving skills.
I would love to have Sant in my team wherever I go!
I have been working with Sant for around a year at Navitas. Sant is one of the most jovial and brightest personality I have ever worked with, he has an aura of positivity around him that makes working with him an enjoyable experience. His urge to keep learning makes him stand apart from others. He is logical, analytical and efficient in his approach. I wish him all the best for his future, and may success always follow him.
As his name lasts for so long, his working mannerism and his responsibility management echos longer than that. His hunger to learn at any stage makes him a dark horse in all conditions. Within the span of 1 and half year at Navitas, I have seen him growing in all dimensions in Marketing Automation field as well as personality development. He has immense talent and potential to grow as a great leader and a transformer in the field of Marketing Automation.
Wishing him all good luck for his future endeavours and challenges (as they only let us showcase our capabilities)!
Demystifying Marketing, One Blog at a Time
Most marketers use Marketo tokens just for basic personalization, but they can do so much more. From dynamic CTAs and automated event updates to tokenized tracking links and speaker bios, here are 10 unique use cases that will save you time, reduce errors, and make your campaigns far more scalable.
Marketing automation platforms are only as effective as the strategies and tools we use within them. For Marketo, one of the most powerful features that truly sets it apart is Smart Campaigns. They are the engine that drives automation, personalization, and scalability, turning static data into dynamic customer journeys.
Discover how poor data hygiene in Marketo can quietly drain your budget, lower campaign performance, and inflate platform costs—and learn practical steps to keep your database clean for maximum ROI.
In the rush to adopt AI and optimization tools, many marketers overlook the basics. This blog explains why clear messaging, clean data, and audience understanding must come first and how balancing fundamentals with innovation drives stronger marketing automation results.
Choosing the right marketing automation platform is key to growth, engagement, and efficiency. With options like Marketo, Salesforce Marketing Cloud, Pardot, and HubSpot, each offering unique strengths, the decision is far from simple.
Learn how the 4Ws - Who, What, When, and Wonder can simplify and strengthen your marketing. This blog shows how audience insight, the right message, perfect timing, and ongoing analysis drive impactful, data-driven campaigns.
In the age of AI, automation and efficiency get the spotlight—but the real game-changer is Prompt Engineering. How you talk to AI shapes how well it creates content, analyses data, and builds customer journeys.
As AI adoption accelerates, it’s easy to picture a future where every business from local bakeries to global brands uses it to write emails, create ads, analyse behaviour, predict trends, automate tasks, and even guide strategy.
In today’s AI-driven world, the smartest systems are hybrid—blending AI’s adaptability with the reliability of traditional algorithms. This blog shares examples, benefits, and tips for building powerful, efficient, and trustworthy hybrid solutions.
Discover how AI and generative technologies are reshaping business growth and customer personalization as we enter 2025. Learn why unified data, dynamic personalization, and scalable AI strategies will define the leaders of tomorrow.
In the age of AI, automation and efficiency get the spotlight—but the real game-changer is Prompt Engineering. How you talk to AI shapes how well it creates content, analyses data, and builds customer journeys.