Reporting in Marketing Initiatives is the process of measuring progress, showing value, and defining optimization steps to improve marketing performance and meet your goals. The idea of reporting is to analyze the available numbers and analytics to help meet future marketing goals, whether that be earning more revenue, expanding service footholds, increasing the online audience, etc.

I worked very closely with the digital agency to learn the importance of numbers and is very confident that I can help any business to do this evaluation and get the most benefit out of it.