Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, companies can target customers with automated messages across email, web, social, and text using different channels. These messages are triggered automatically, according to sets of flow, which can be called automation rule.

I call myself a MarTech leader with around 8 years of experience in various marketing automation platforms and helping my employer to achieve the best possible result out of marketing initiatives.