Google Analytics is a free tool offered by Google to help us analyze the traffic on our website and landing pages. It plays a very big role in both organic and paid promotions.
Google Analytics features are:
- Data visualization using dashboard and motion charts, which display changes in data over time
- Segmentation for analysis of subsets, such as conversions
- Custom reports.
- Integration with other Google products, such as AdWords, data studio, tag manager etc.
Working with agency and internal digital team, I got the chance to learn these tools and can help the businesses implement the same.