Google Analytics

Google Analytics is a free tool offered by Google to help us analyze the traffic on our website and landing pages. It plays a very big role in both organic and paid promotions. 

Google Analytics features are:

  1. Data visualization using dashboard and motion charts, which display changes in data over time
  2. Segmentation for analysis of subsets, such as conversions
  3. Custom reports.
  4. Integration with other Google products, such as AdWords, data studio, tag manager etc.

Working with agency and internal digital team, I got the chance to learn these tools and can help the businesses implement the same.